Tell our story with us.

AfroMax at a Glance

AfroMax is a cultural lifestyle platform for the Global Black Community. It combines video-first content, creator-led live events, and video-only dating into a single, seamless ecosystem — designed to move people from their screens into real-world connection, and to ensure that the culture that built the internet finally owns a piece of it.

The Platform

AfroMax is not a single-purpose app. It is an ecosystem — interconnected experiences that reflect how people in the Global Black Community actually live: creating culture, gathering in community, and finding genuine human connection.

Our Story

AfroMax was born from a specific realisation: the platforms where the Global Black Community built the culture were the same platforms that banned, suppressed, and monetised that community without reciprocity.

We set out to build something different — a platform where Black creativity thrives without penalty, where Cultural Ambassadors are genuine partners rather than content suppliers, and where connection extends from the scroll to the real world.

The platform's name came from the community itself. Before launch, the founder posted in r/Nigeria and r/blackmen and asked for honest feedback. The community gave it — and the platform that had been called AfroTok became AfroMax, because the community it was built for told the founder the truth, and he listened.

AfroMax welcomes everyone, just as Hip Hop, Reggae, Soca, and Afrobeat welcomed the world. But this time, the platform belongs to the culture that built it.

A word from our founder

“Our culture is our superpower. That’s not a slogan — that’s the business model. When we lead with our culture, we can achieve anything.”

— Trevor Peters, Founder & CEO, AfroMax

Brand Assets

Use these assets when writing about or referencing AfroMax. Please do not alter the logo colours, proportions, or add effects beyond what is provided.

Logo

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App icon / A mark

Founder's photo

Official Boilerplate

Please use the following paragraph when describing AfroMax in articles, broadcasts, and press releases:

AfroMax is a cultural lifestyle platform for the Global Black Community, combining video-first content, real-world event ticketing, and video-only dating in a single app. AfroMax pioneered the remote cinema event model — allowing Cultural Ambassadors in Lagos, Nairobi, or Kingston to perform live to ticketed cinema audiences in New York, London, or Toronto without leaving home. Built on Google Firebase, Google Flutter, and Cloudflare Stream, AfroMax is 100% Black-owned and committed to remaining so permanently. Unlike mainstream social platforms, AfroMax is built with intentional design limits, a non-advertising revenue model, and an architecture designed to move people toward real-world human connection rather than screen dependency. AfroMax is built on three founder-developed frameworks rooted in African and diaspora philosophy: Perfect Imperfection, Ubuntu Level Protocol, and the Ujamaa Model. AfroMax is available on iOS and Android at afromax.app.

For headline use: "AfroMax — where culture becomes your adventure."

Story Angles

Looking for a hook? Here are angles our press team is happy to support:

Technology & Product

• The tech angle: Enterprise-grade infrastructure — Firebase, Cloudflare, Flutter — deployed by a Black-led team from day one, not as an afterthought. The Divination algorithm is a proprietary cultural intelligence system that surfaces content based on cultural commonality, not broad popularity — the first algorithm of its kind built specifically for the Global Black Community.
• The Ubuntu Level Protocol angle: AfroMax is the first social platform to encode an African philosophical framework directly into its product architecture. The Ubuntu Level Protocol — rooted in the African philosophy that a person is a person through other people — governs every structural decision AfroMax makes. The daily feed cap says: you have had enough, go live your life. The algorithm moves users toward real human connection rather than passive consumption. There is no advertising — because a platform worthy of Ubuntu cannot profit from harm. This is not a value statement on a wall. It is software.

Culture & Identity

• The Cultural Ambassador angle: AfroMax is the first platform to use the term "Cultural Ambassador" rather than "content creator" — a deliberate distinction. An Igbo traditional dancer posting on AfroMax is not creating content. She is carrying culture forward. That framing shapes every product decision AfroMax makes, from its algorithm to its payout infrastructure.
• The culture angle: A platform where the culture that built the internet finally owns a piece of it. AfroMax’s revenue model — events and dating rather than advertising — means the platform makes money when people genuinely connect. Not when they scroll past midnight.
• The founding story angle: Built by a founder from Carriacou — one of the smallest islands in the Caribbean — who taught himself to code in 2001 with the specific intention of building this platform, proved the events economics personally with 4,000 Facebook followers, discovered his Igbo ancestry mid-build, and built AfroMax’s two most distinctive features from a real long-distance relationship with his Kenyan partner. AfroMax is not a market opportunity someone identified. It is a life’s work that became a platform.

Economics & Ownership

• The ownership angle: AfroMax is 100% Black-owned, with a binding commitment to remain so permanently — in an industry dominated by Silicon Valley. The crowdfunding strategy that funds the platform makes the Global Black Community direct stakeholders, not just users.
• The creator economy angle: AfroMax gives Cultural Ambassadors across the Global Black Community access to all monetisation tools regardless of location — events ticketing, virtual gifts, subscriptions, Bride Price revenue share, and the Ambassador Partnership Program that covers venue costs for a first remote event. TikTok’s Creator Rewards Program covers zero African countries. AfroMax was built specifically to close that gap.
• The Ujamaa Model angle: AfroMax is the first Black-owned tech startup to articulate a complete alternative to Silicon Valley’s fundraising and business model — rooted entirely in African and diaspora philosophy. The Ujamaa Model — named for the fourth principle of Kwanzaa, cooperative economics — has four principles: prove before you raise, raise what you need, make the raise pay for itself through community economics, and keep value circulating within the community. It was developed by observing that every empire that displaced another brought a new socio-economic model. Platform capitalism is the current empire. The Ujamaa Model is its replacement. AfroMax is its first expression.

Innovation

• The remote cinema angle: AfroMax has pioneered a live event format with no precedent in the social media industry: a Cultural Ambassador in Lagos performs live to a cinema audience in Brooklyn — without a visa, without a plane ticket, without leaving home. Entry-level venue costs in Brooklyn start at approximately $115 for two hours. A Cultural Ambassador hosting one remote cinema event per month can earn approximately $20,000 USD annually. No other platform has built this.

Community & Market

• The Global Black Community angle: Two billion people. Twenty-five percent of humanity. The Global Black Community is not a niche — it is one of the largest underserved markets in the history of consumer technology. AfroMax is the first platform built specifically for this community, with the African continent as the centre of gravity rather than a secondary market.

Trust & Safety

• The safety angle: AfroMax is the first platform to contractually commit to protecting Black users from account bans, shadow-banning, and ragebait content amplification — and to enforce that commitment through architectural design rather than policy documents.

Press Contact

For interview requests, press passes, embargoed information, or high-resolution asset packs, please reach out directly. We aim to respond to all media enquiries within 24 hours.